Google has acquired social search service Aardvark, says a source that has been briefed on the deal, for around $50 million. We first reported on the discussions between the two companies in December. Those discussions have now turned into a signed deal, says our source, and will be announced today or tomorrow.
Aardvark, founded by ex-Googlers, has raised around $6 million in venture capital to date. The service lets users ask questions and get immediate responses from their friends and friends of friends.
Earlier this month the company published a research report that included some key stats about their business:
As of October 2009, Aardvark had 90,361 users, of whom 55.9% had created content (asked or answered a question). The site’s average query volume was 3,167.2 questions per day, with the median active user asking 3.1 questions per month. Interestingly, mobile users are more active than desktop users. The Aardvark team attributes this to users wanting quick, short answers on their phones without having to dig for anything. They also think people are more used to using more natural language patterns on their phones.
Read more at techcrunch.com
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